The Growth Operating System: How $200M Brands Scale Using Strategic KPIs, with David Manela

How do the world’s most successful omni-channel retail and D2C brands scale from startup to $200M and beyond? In this episode of All Dots Connected, Zan Bennett and David Manela explore the concept of a Growth Operating System—a structured approach that defines key performance indicators (KPIs), aligns cross-functional teams, and accelerates business growth.

David breaks down his proven framework that top companies use to set the right strategic KPIs, balance short-term results with long-term goals, and leverage data to make smarter decisions. You’ll learn:

• What exactly is a Growth Operating System, and why is it essential for scaling?
• How high-performing brands structure their KPIs to drive alignment between marketing, finance, sales, and operations.
• The importance of the “70-30 Rule”—allocating resources effectively to balance proven strategies with innovative experiments.
• Practical ways to operationalize KPIs across diverse teams and departments.
• How to use structured data and AI-driven insights to make rapid, high-quality decisions.

If you’re a growth-focused executive, founder, or marketer looking to scale your business efficiently and sustainably, this episode is for you.

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